Want to get our alerts?

Click “Subscribe Now” to get attorney insights on the latest developments in a range of services and industries.

As a growing, full-service law firm, Dickinson Wright defines success by our clients’ metrics. Our trademark team has an unwavering focus on providing unmatched client service and the highest quality legal advice. Our attorneys have conducted trademark work on six continents, helping clients protect their valuable trademarks. We assemble the best teams across multiple markets to deliver personalized trademark solutions for our clients, wherever their businesses opportunities take them.

Our Services

Trademark Clearance and Due Diligence: Our team regularly counsels clients on trademark selection and clearance. We also perform due diligence and intellectual property audits on trademarks for mergers, acquisitions, technology transfers, IPOs, financing, and other commercial transactions.

Trademark Registration: We assist clients registering trademarks with the United States Patent and Trademark Office, appropriate U.S. state offices, and the Canadian Intellectual Property Office. We are trusted to protect trademarks for a number of brands that are household names, and our client base spans a wide range of key industries, including:


  • Food and Beverage

  •  Broadcasting
  •  Chemicals
  • Consumer Electronics

  • Pharmaceuticals

  • Design and Advertising         

  •  Publishing
  •  e-Commerce


Trademark Portfolio Management: Our lawyers help develop, expand, and maintain, trademark portfolios for our clients, in the U.S. and abroad, by creating flexible and innovative solutions throughout the life cycle of their trademarks, from clearance and prosecution to licensing and enforcement.

Trademark Litigation:  From establishing pre-litigation strategies and risk avoidance techniques to alternative dispute resolution, dynamic litigation, and negotiating settlement agreements, our highly skilled trademark litigators represent clients through final resolution of each matter. We strategize with our clients to determine the best course of action based on their business goals, which may include an early resolution, a negotiated settlement, injunctions, or litigating a case.

Representative Matters

  • Assisted one of the world’s largest enthusiast media companies with trademark management, enforcement actions, due diligence, documentation, portfolio preparation, and post-sale tasks.


  • Represented and managed the trademark clearance and filing strategy for a manufacturer and service provider for many types of measurement and inspection equipment for electronic components, such as semiconductor chips and printed circuit boards.


  • Retained to handle a former major league baseball player’s worldwide intellectual property portfolio, from clearing and registering trademarks and copyrights to policing, enforcing, and defending his rights against others.


  • Managed and maintained an extensive worldwide trademark portfolio that has been built over the past century for a produce company, actively reviewing the acquired portfolio for gaps to make sure all core marks are protected in the necessary countries for the necessary goods and services.


  • Represented an alternative investment solutions company in an opposition proceeding filed to stop a client from registering its mark, resulting in the opponent withdrawing its opposition, the maturation of our client’s application to registration, and the abandonment of the opponent’s own application.


  • Represented a global manufacturer of anti-cancer pharmaceuticals in a contested trademark application for pharmaceutical preparations for the treatment and prevention of cancer.


  • Represented a leading global technology and software company with trademark clearance, enforcement, and counseling.


  • Managed a trademark portfolio for an international charitable organization.


  • Assisted a global online fashion brand in managing its entire global portfolio, prosecuting its trademark applications, and handling global enforcement.


  • Retained to handle trademark prosecution work for clients specializing in outdoor lifestyle tools and machines.


  • Provided trademark counseling to a jewelry and accessories manufacturer .


  • Counseled a happiness and life coaching company on protecting their brand and filing trademarks.


  • Assisted a cannabis company and retailer with trademark and intellectual property matters.


Have a question or want to connect?