Biography Photo of Shauna L Norton

Shauna L. Norton

Shauna Norton focuses her practice primarily on intellectual property law with an emphasis on establishing, protecting and defending trademark and copyright rights, both foreign and domestic, and on the internet.

 

Shauna brings nearly two decades of experience and advises clients in all aspects of brand development, trademark clearance, prosecution, and enforcement. She has represented clients in trademark, copyright and domain name disputes, as well as in trade opposition and cancellation proceedings before the Trademark Trial and Appeal Board. Shauna has significant experience negotiating and preparing trademark licenses, assignments, settlements, and coexistence agreements. She also negotiates and drafts a variety of entertainment contracts on behalf of entertainment and hospitality clients. 

 

With a deep commitment to safeguarding her clients’ intellectual property, Shauna is a trusted advisor who delivers clear, effective strategies tailored to the unique needs of each client, ensuring their brands and marks are protected and positioned for long-term success.

Education & Credentials

Education

University of Nevada, William S. Boyd School of Law

J.D., 2008
  • Staff Member, Nevada Law Journal, 2006-2008

University of Nevada, Las Vegas

M.A., Economics, 2005

University of Nevada, Las Vegas

B.A., Economics, 2004

Bar Admission

  • Nevada

Acknowledgements

  • Best Lawyers in America
    • Trademark Law, 2025-2026
  • WTR 1000
    • World’s Leading Trademark Attorneys, Nevada, Recommended, 2025
  • Nevada Business Magazine
    • Top Ranked Attorney, Trademarks, Copyrights, Intellectual Property, 2022, 2024-2025
  • Mountain States Super Lawyers®
    • "Rising Star," Intellectual Property, 2013-2018

Prominent Assignments

  • Represents numerous companies, including gaming, entertainment, sports, and hospitality clients, in foreign and domestic trademark clearance, prosecution, and enforcement matters.
  • Represents multiple celebrities, professional athletes, entertainers, and other high-profile clients in the management and protection of their worldwide intellectual property portfolios, including policing, enforcing, and defending their trademarks, copyrights, and other intellectual property rights.
  • Represents a global technology company in its worldwide trademark clearance.
  • Represents a global online fashion brand in the management of its global trademark portfolio, including prosecuting numerous filings and protecting its multiple brands worldwide.
  • Retained by a major manufacturer of drinkware, barware, and bar accessories to manage and protect its worldwide trademark portfolio.
  • Represented a regional restaurant management group in negotiating license agreements with music artists in connection with the opening of multiple artist-branded bar and restaurant venues.
  • Managed a sports promotion company’s worldwide intellectual property portfolio (and its subsidiaries), consisting of over 7,000 filings worldwide. This representation included handling all clearance, prosecution, and enforcement, including but not limited to, conducting U.S. and worldwide clearance searches and advising on risk and registrability of proposed marks, drafting USPTO office action responses, preparing cease and desist letters, preparing and filing actions at the TTAB, and negotiating and drafting license, coexistence, and settlement agreements.

Professional Involvement

  • International Trademark Association's Famous & Well-Known Marks Committee
    • Member, 2022–2023, 2026-2027 
  • Member, International Trademark Association
    • Right of Publicity Committee, 2020-2021
  • Member, Clark County Bar Association
  • Member, State Bar of Nevada
  • Member, Nevada State Bar Association Intellectual Property Section
  • Member, Nevada State Bar Association Entertainment Section

Court Admissions

  • U.S. District Court for the District of Nevada

Publications/Presentations

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