Biography Photo of William J Hurles

William J. Hurles


William has more than ten years’ experience in all areas of intellectual property law, including domestic and international patent, trademark and copyright matters. He has significant experience in filing and prosecuting patent and trademark applications before the U.S. Patent and Trademark Office. He also counsels clients on the avoidance of competitor intellectual property rights while bringing new products to the market. He also represents clients in patent validity challenging proceedings, including inter partes review and ex parte reexamination proceedings. He also specializes in representing clients in relation to Amazon® product listings, including Amazon Patent Evaluation Express (APEX) program proceedings. 

William represents clients in a wide range of technology areas include automotive products, medical devices, consumer products and sporting goods. 

Outside of his primary practice, William volunteers his time working with start-up companies, non-profit organizations and students in intellectual property related matters. He also spends time representing the firm’s pro bono clients.


Education & Credentials


Michigan State University

B.S., Mechanical Engineering, 2008

Wayne State University Law School

J.D., 2014
  • Dean’s Scholar Scholarship recipient

Bar Admission

  • Michigan


  • Best Lawyers in America®
    • "Ones to Watch," Intellectual Property, 2024

Prominent Assignments

Patent application preparation and prosecution worldwide, including significant experience in various technologies, including the following:

  • Automotive systems including powertrain, suspension, brake, closure, cooling and HVAC systems
  • Car wash systems
  • LED lighting systems
  • Medical devices, including cancer detection systems and catheters
  • Consumer products
  • Houseware products

Amazon product listing guidance, including the Amazon Patent Evaluation Express (APEX) program

Patentability searches and opinions

Patent freedom to operate/clearance opinions

Patent validity opinions

Patent infringement opinions

Ex Parte Reexamination proceedings

Inter Partes Review proceedings

Patent litigation support

Trademark opinions and applications

Copyright opinions and applications

Intellectual property portfolio management

Professional Involvement

  • Registered patent practitioner 

  • State Bar of Michigan
  • Michigan Intellectual Property Law Association (MIPLA)

Prior Professional Experience

  • Dickinson Wright PLLC; Intellectual Property Academy; 2010-2014
  • Siemens Energy, Inc.; Engineering Development Program - gas and steam turbine service engineering; 2009-2010
  • Chrysler, LLC; Manufacturing Engineering Intern; Summers of 2006, 2007 and 2008


  • Presenter, “Intellectual Property Basics for Small Businesses,” Goldman Sachs 10KSB Legal Clinic Alumni Event, Goldman Sachs / Wayne State University, Detroit, MI, August, 2023
  • Author, “A Seller’s Guide to Navigating Intellectual Property Law on Amazon,” Dickinson Wright Client Alert, Apr 2023
  • Panelist, “Goldman Sachs 10KSB Legal Clinic,” discussion on intellectual property strategies for small business owners, Goldman Sachs / Wayne State University, Detroit, MI, 2022-2023
  • Presenter and panelist, “Accelerating Startup Partnership and Investment Readiness” event, intellectual property business strategy topics for medical technology startup companies, ASPIRE / Venturewell, Detroit, MI, November, 2017–2021
  • Author, “Amazon’s New Utility Patent Neutral Evaluation Process," Dickinson Wright IP Brief Blog, December 2020
  • Presenter and panelist, “Fortify Writers Retreat,” Intellectual Property topic discussion for writers, Write-A-House, Detroit, MI, 2018
  • Presenter, "Design Patent Challenging Tools," Dickinson Wright clients, Troy, MI 2018
  • Presenter, “Intellectual Property for Engineers & Entrepreneurs,” Wayne State University, Detroit, MI 2014–2015
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