Jennifer Ko Craft Quoted in Managing IP Article on "Four Ways IP Lawyers Can Make Stars Shine in Court"
- Craft, Jennifer Ko.
- Media Mentions
Want to get our alerts?
Click “Subscribe Now” to get attorney insights on the latest developments in a range of services and industries.
Jennifer Ko Craft shared her experiences and insights on successfully representing celebrity clients with Managing IP’s, Rani Mehta. Mehta, authored the article, “Four Ways IP Lawyers Can Make Stars Shine in Court,” identifying the following things for attorneys to keep in mind while working with celebrities.
1. Top Security
“Craft at Dickinson Wright says cybersecurity is important to protect the privacy of celebrities, especially because many people are eager to learn information about them. Craft adds that she once had a situation where one of her celebrity clients got married and sent over confidential documents associated with the wedding. ‘The event was on such a lockdown that there were documents that were watermarked that I couldn’t print and that I could only view and not download.’”
2. Preconceived Notions
“Craft says she represents clients in mixed marital arts, and not everyone is familiar with the sport. ‘I might get a specific judge or a trademark examiner who has no idea about MMA, and it becomes more difficult to explain the industry and why a trademark should or should not be registered,’ she says.”
3. Emotional Investment
“Craft says trademarks are often very personal to celebrities, even more so than they are for corporate clients. ‘It’s almost always their actual name, and if anything happens to their brand name or their personal name, they feel very impacted,” Craft says. “One of the biggest challenges is there is a lot of emotion and personal investment in the brand.’”
4. Mind the Middleman
“Craft says that while some celebrities might have business backgrounds, others do not, and lawyers must make sure their clients understand the legal issues. ‘It’s helpful to be able to distil very complex issues into text speak, or two to three sentences where you can get a yes or a no.’”
Click here to read the full article.
1. Top Security
“Craft at Dickinson Wright says cybersecurity is important to protect the privacy of celebrities, especially because many people are eager to learn information about them. Craft adds that she once had a situation where one of her celebrity clients got married and sent over confidential documents associated with the wedding. ‘The event was on such a lockdown that there were documents that were watermarked that I couldn’t print and that I could only view and not download.’”
2. Preconceived Notions
“Craft says she represents clients in mixed marital arts, and not everyone is familiar with the sport. ‘I might get a specific judge or a trademark examiner who has no idea about MMA, and it becomes more difficult to explain the industry and why a trademark should or should not be registered,’ she says.”
3. Emotional Investment
“Craft says trademarks are often very personal to celebrities, even more so than they are for corporate clients. ‘It’s almost always their actual name, and if anything happens to their brand name or their personal name, they feel very impacted,” Craft says. “One of the biggest challenges is there is a lot of emotion and personal investment in the brand.’”
4. Mind the Middleman
“Craft says that while some celebrities might have business backgrounds, others do not, and lawyers must make sure their clients understand the legal issues. ‘It’s helpful to be able to distil very complex issues into text speak, or two to three sentences where you can get a yes or a no.’”
Click here to read the full article.
Related Practices
Contacts
Recent Insights
- June 1, 2023 In the News Dickinson Wright Receives Top Rankings in 2023 Chambers USA Guide; 43 Attorneys Recognized as Leaders in their Fields
- May 24, 2023 In the News Flavia Campbell Named to Latino Leaders Rising Stars 2023 List
- April 19, 2023 Industry Alerts A Seller’s Guide to Navigating Intellectual Property Law on Amazon
- April 5, 2023 In the News Jeffrey Kass Joins Dickinson Wright as a Member
- March 22, 2023 In the News Three Dickinson Wright Attorneys Named 2023 Texas Super Lawyers Rising Stars
- March 3, 2023 In the News Two Dickinson Wright Lawyers Listed in the 2023 Canadian Legal Lexpert® Directory
- February 28, 2023 Industry Alerts Trademark Scams
- February 14, 2023 Industry Alerts Canadian Patent Infringement: The Role of Non-Infringing Options in Profit Calculations and the Availability of Springboard Profits
- January 19, 2023 Industry Alerts Good News for Creators: Canada Extends Copyright Term