Media Contract Negotiation

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Contracts are at the heart of every media personality’s career. Whether you’ve just secured your first on-air role or are signing a lucrative endorsement deal after years spent building your brand, we know it’s crucial to get the terms just right. It can also be confusing and stressful. The lawyers in the Dickinson Wright Entertainment, Sports and Media group have spent decades drafting and negotiating contracts for media talent that protect their rights and interests, both now and in the future. We work side-by-side with our clients, offering trusted, experienced guidance through the entire process.

From employment agreements to sponsorship deals, we have represented leading, respected media talent in negotiations with major broadcasters, news outlets, and advertisers. Building and protecting a client’s personal brand drives everything we do. To that end, we don’t just focus on the deal at hand, but also take a broad, expansive view that encompasses the entire continuum of a media personality’s career. We look beyond compensation to protecting a client’s rights to their valuable name and related trademarks, particularly with respect to domain names, websites, social media, and all other online uses, both now and as technology evolves.

Our work in this area includes:

• Negotiating and drafting talent agreements
• Negotiating and drafting sponsorship and endorsement deals
• Renegotiating existing contracts
• Managing copyright and trademark agreements
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