Rachel Lawson and Jacob White have authored an article in Law360, “Best Practices For Celeb Alcohol Ventures In Growing Market.”
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Rachel Lawson and Jacob White have authored an article in Law360, “Best Practices For Celeb Alcohol Ventures In Growing Market.” Rachel & Jacob discuss the influence of celebrity owned alcohol brands on the alcohol industry and the best practices from manufacturing to marketing. It is emphasized in this article that even though the brand may be elevated due to the status of the owner, it should still be handled delicately as the marketing efforts, regulations, partnerships, etc. still have to follow the same guidelines in the alcohol legal world. To read the article, click here.
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