Lawyer Ned Levitt Quoted in the Franchising.com Article “It's a Digital World: Technology is Changing International Franchising”
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Toronto Lawyer Ned Levitt was quoted in the Franchising.com article titled “It's a Digital World: Technology is Changing International Franchising”.
The article focuses on the importance and increasing use of technology in international franchising and how it has become an essential component in today’s business world.
"As is the case in the business world generally, technology changes are having a huge impact on franchising in Canada. Operating manuals are almost always provided and stored on an intranet for ease of access and revision. Savvy franchisors are creating apps for customers to place their orders (including for pick-up) and cut waiting time. If a franchisor does not learn the ins and outs of social media, they may find their brand sullied by a dissatisfied customer or even a competitor. These are just a sprinkling of the technological changes happening today. The future, given that your piece of technology is obsolete as soon as you take it out of the box, will bring more and more rapid technological changes than have ever been seen before," Mr. Levitt said.
To read the full article, please click here.
The article focuses on the importance and increasing use of technology in international franchising and how it has become an essential component in today’s business world.
"As is the case in the business world generally, technology changes are having a huge impact on franchising in Canada. Operating manuals are almost always provided and stored on an intranet for ease of access and revision. Savvy franchisors are creating apps for customers to place their orders (including for pick-up) and cut waiting time. If a franchisor does not learn the ins and outs of social media, they may find their brand sullied by a dissatisfied customer or even a competitor. These are just a sprinkling of the technological changes happening today. The future, given that your piece of technology is obsolete as soon as you take it out of the box, will bring more and more rapid technological changes than have ever been seen before," Mr. Levitt said.
To read the full article, please click here.
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