Jennifer Ko Craft (Member, Las Vegas) was recently quoted in The Hollywood Reporter’s article, “Instagram Sharing Rights At Center of Photographer's Legal Battle.” This article discusses a recent social media dispute between Volvo and a professional photographer and model who are suing the auto giant for alleged copyright infringement. Jennifer, whose clients include the Kardashian-Jenner family and Sylvester Stallone, says that while many pundits are focusing on the copyright implications, it’s Sumida’s publicity and false association claims that get “really sticky and interesting.” She adds: “Are they making consumers believe there is an endorsement or promotion or sponsorship by the model of the Volvo brand? To me, yeah. It does look like an advertising campaign.” While each case is fact-specific, and Ko Craft isn’t necessarily worried about a chilling effect if Volvo succeeds on its motion, she is watching the matter closely. “I’m looking at it from talent’s perspective to see how this affects my clients,” she says. “Anyone who uses this platform should be mindful of what’s going on.” To read more, click here.
