Attorney John Blattner Writes Article on Trademarking Brand's Identity for Fast Casual Magazine
- Media Mentions
Want to get our alerts?
Click “Subscribe Now” to get attorney insights on the latest developments in a range of services and industries.
Intellectual Property Attorney John Blattner recently wrote the article “8 things no one tells you about protecting your brand’s identity” (January 8, 2016) for Fast Casual Magazine. In the article, Mr. Blattner lays out eight crucial aspects of branding that almost no one tells you.
Included in his advice is that “strong trademarks capture the power and value of brand identity”, “registration is crucial”, “use it properly”, and “going international? register early”.
He goes on to say that “Every restaurant owner should be aiming for two things: 1. Selecting names, slogans, and logos that stand out in consumers’ minds as belonging to you – and only to you. 2. Establishing and protecting those marks so that they convey your brand identity – and nobody else’s.”
To read the complete article, please click here.
Included in his advice is that “strong trademarks capture the power and value of brand identity”, “registration is crucial”, “use it properly”, and “going international? register early”.
He goes on to say that “Every restaurant owner should be aiming for two things: 1. Selecting names, slogans, and logos that stand out in consumers’ minds as belonging to you – and only to you. 2. Establishing and protecting those marks so that they convey your brand identity – and nobody else’s.”
To read the complete article, please click here.
Recent Insights
- June 19, 2025 In the News Hannah Koropp Joins Dickinson Wright Chicago Office
- June 19, 2025 Industry Alerts A Lid on the Canna Worms? Congress Formally Pursues Prohibition of Intoxicating Hemp
- June 19, 2025 Articles June 2025 U.S. Tariff Tracker: Key Updates and Structure
- June 17, 2025 In the News Joanne Faycurry and Samuel McKim Join Dickinson Wright Troy Office
- June 17, 2025 In the News Jill K. Miller Joins Dickinson Wright Grand Rapids Office
- June 16, 2025 In the News Dickinson Wright Recognized in Legal 500 United States 2025 Edition
- June 16, 2025 In the News Sanjukta Tole's article was recently published by Marques, “CIPO-initiated cancellation proceedings in Canada.”
- June 13, 2025 Media Mentions Paul Bain was recently quoted in The Globe and Mail concerning our client’s moral rights issue. The article, entitled “Toronto band Martha and the Muffins at odds with Conservatives over song use.”
- June 9, 2025 In the News Sixteen Dickinson Wright Attorneys Listed as 2025 IP Stars