Attorney John Blattner Writes Article on Trademarking Brand's Identity for Fast Casual Magazine
- Media Mentions
Want to get our alerts?
Click “Subscribe Now” to get attorney insights on the latest developments in a range of services and industries.
Intellectual Property Attorney John Blattner recently wrote the article “8 things no one tells you about protecting your brand’s identity” (January 8, 2016) for Fast Casual Magazine. In the article, Mr. Blattner lays out eight crucial aspects of branding that almost no one tells you.
Included in his advice is that “strong trademarks capture the power and value of brand identity”, “registration is crucial”, “use it properly”, and “going international? register early”.
He goes on to say that “Every restaurant owner should be aiming for two things: 1. Selecting names, slogans, and logos that stand out in consumers’ minds as belonging to you – and only to you. 2. Establishing and protecting those marks so that they convey your brand identity – and nobody else’s.”
To read the complete article, please click here.
Included in his advice is that “strong trademarks capture the power and value of brand identity”, “registration is crucial”, “use it properly”, and “going international? register early”.
He goes on to say that “Every restaurant owner should be aiming for two things: 1. Selecting names, slogans, and logos that stand out in consumers’ minds as belonging to you – and only to you. 2. Establishing and protecting those marks so that they convey your brand identity – and nobody else’s.”
To read the complete article, please click here.
Recent Insights
- July 17, 2025 Media Mentions Wendy Hulton was quoted in The Globe and Mail article, “Job cuts at U.S. FDA raise red flags over safety of food imports to Canada.”
- July 16, 2025 Articles The Hazards of Not Changing Beneficiaries Post-Divorce
- July 15, 2025 Media Mentions K. Lance Anderson was quoted in The Wall Street Journal article, “Catalio Capital Shrugs Off Sluggish Market, Tops $400 Million for Life-Sciences Fund.”
- July 15, 2025 Articles Orbiting Opportunity: Why Relocating Employees to Florida is a Strategic Magnet for Retaining Mission-Critical Staff
- July 14, 2025 In the News Lawrence Opalewski Joins Dickinson Wright Troy Office
- July 14, 2025 Media Mentions Law.com recently quoted Michael Hammer in the article, “As Big Law Becomes 'More Capital Intensive,' Law Firms Use Wide Range of Partner Contribution Plans.”
- July 11, 2025 In the News Dickinson Wright Files Lawsuit Against “John Doe” “Naked” Short-Sellers of Datavault AI Common Stock
- July 11, 2025 Media Mentions Jennifer Ko Craft was recently quoted in a Managing IP article, “AI and online enforcement: counsel highlight top TM and copyright trends.”
- July 10, 2025 Industry Alerts Rule Interrupted: “Click-to-Cancel” is “Click-to-Gone”