A distinctive and memorable name can be critically important to the success of a film or television show. Names and titles create identity and help viewers to associate shows with their producers. From the very start, names, titles, and important catchphrases must be secured and protected by trademarks. Losing the right to use a trademark – or having it misused by another party – can cause irreparable harm.
Successful producers and emerging talent alike trust Dickinson Wright to carefully manage their valuable trademarks. We guide industry clients in choosing names based on trademark availability, and then register those marks with the U.S. Patent and Trademark Office (USPTO), appropriate state offices, and also international trademark registrars. Critically, our experienced intellectual property lawyers also counsel clients on how to use and defend their trademarks to preserve ownership. This is even more important in the era of social media. Recognizing these new challenges, we help clients protect their trademarks in all online uses, from domain names and social media handles, to those that are as yet unanticipated. When we discover misuse of a client’s trademark, we pursue remedies such as cease-and-desist orders and cancellation proceedings.
The work we do in this area includes:
• Counseling producers and entertainers on trademark screening, selection, and availability.
• Registering trademarks with the United States Patent and Trademark Office, appropriate state offices, applicable international trademark registrars.
• Maintaining, monitoring, and enforcing client trademarks, including cease-and-desist orders and cancellation proceedings.