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3 Apr

2020

When will I be famous?: protecting well-known foreign marks in the United States

A split among US circuit courts and an administrative court on the application of the well-known marks doctrine makes registration in the United States more important than ever. But famous marks will always attract greater protection.

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Michael McCue

Partner

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Michael McCue is a partner in Lewis Roca Rothgerber Christie’s Las Vegas office with an additional presence in the firm’s Silicon Valley and Los Angeles offices. He provides trademark services from clearance to registration, enforcement and litigation. As both a litigator and trademark prosecution attorney, he has the perspective and knowledge to ensure that his clients’ trademark portfolios are developed, managed and enforced to maximise their value and strength in the United States and around the world. Mr McCue has litigated hundreds of trademark cases in federal courts throughout the United States and before the TTAB, including cases involving some of the most famous trademarks in the world.

Cindy Villanueva

Partner

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Cindy Villanueva is a partner in Lewis Roca Rothgerber Christie’s IP practice group. She advises on trademarks, copyrights and rights of publicity. Ms Villanueva assists clients with trademark selection, clearance, registration and prosecution in the United States and abroad. She has also prosecuted and defended clients in IP litigation before the TTAB and federal courts. Ms Villanueva negotiates and drafts licence agreements and other contracts involving copyrights, trademarks, rights of publicity and other intellectual property.

TAGS
Brand management, Trademark law, North America, United States of America

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