University of Michigan

B.A., 1974
  • Political Science

The American University

M.A., 1975
  • Broadcast Journalism

University of Michigan Law School

J.D., 1994
  • cum laude
  • Contributing Editor, Michigan Law Review

Bar Admission


John C. Blattner



I practice brand creation and protection law, including trademark counseling, clearance, registration, and enforcement. My pre-legal career in publishing, marketing, and nonprofit development enables me to bring real-world business experience into my practice, which includes U.S. clients doing business abroad, as well as global clients doing business in the United States. I also assist clients with copyright, internet, licensing, First Amendment, and antitrust matters.

My experience in IP enforcement includes trademark, copyright, patent, and antitrust litigation in state and federal courts; appellate litigation in state and federal courts of appeals, including the Federal Circuit; and opposition and cancellation proceedings before the Trademark Trial and Appeal Board.


Media and Publishing
• Active Interest Media, Inc.: Yoga Journal and other magazines
• Sportsman Channel: Cable television network
• Intermedia Outdoors, Inc.: Guns & Ammo and other magazines
• Bellerophon Publications, Inc.: Metropolis and other magazines


• Sam Hunt: performer
• Old Dominion: music group
• Lucy Angel: music group
• Big Loud Shirts, Inc.: music publisher

Automotive and Manufacturing
• Visteon Corporation
• Mercer Tool Co.
• The Piston Group

Financial Services
• Jackson National Life Insurance Company

Food Service/Restaurants
• Rick’s Barbecue, Inc.
• I Love Juice Bar LLC
• Fresh Commerce, LLC
• DoubleKwik convenience stores

• Google Inc.
• Juggle LLC
• Incite Informatics LLC

• Michigan Economic Development Corporation: Pure Michigan
• T.J. Martell Foundation
• Michigan Parkinsons Foundation

• Wal-Mart Stores, Inc.
• Local Search Association

• Gilmar S.p.A.: Iceberg fashions

• Norbrook Laboratories, Ltd.

Prominent Assignments

Represented Nevada-based internet/software company in copyright/trade secret litigation in federal courts in D. Nevada and S.D. Florida.

Represented Italian fashion house in trademark litigation in federal court in Oregon, and in more than fifty opposition and cancellation proceedings in Trademark Trial and Appeal Board.

Represented Ohio packaging company in trademark/counterfeiting action in federal court in E.D. Mich.

Defended national cable TV network in trademark infringement action in federal court in W.D. Michigan.

Represented Pennsylvania-based playground equipment manufacturer in trademark infringement action in federal court in E.D. Michigan.

Represented Michigan-based tech company in trademark infringement action in federal court in N.D. California.

Represented Germany-based nutritional supplements provider in trademark infringement action in federal court in E.D. Michigan.

Represented California-based online retailer in trademark infringement action in federal court in W.D. Michigan.

Professional Involvement

  • International Trademark Association
  • American Bar Association (Intellectual Property and Appellate sections)
  • State Bar of Michigan (Intellectual Property and Appellate sections)

Teaching and Prior Professional

  • Publisher of Brandmarking e-newsletter on creation, protection, and enforcement of brand identity
  • Adjunct Professor, Michigan State University College of Law: Trademarks and Unfair Competition, 2005-present
  • Book and magazine publisher/editor, freelance writer, 1975-94; author, co-author, or editor of 26 books and numerous articles on topics including public policy, biomedical ethics, management psychology

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