Education

University of Arizona, James E. Rogers College of Law

J.D., 2001

University of Arizona, Eller College of Management

M.B.A., 2001

Bar Admission

Nevada

Jennifer Ko Craft

Member

Overview

Ms. Craft is an “AV/Preeminent Attorney®” as rated by Martindale-Hubbell® member in the firm’s Intellectual Property and Media, Sports & Entertainment Departments. She practices primarily in the areas of domestic and international trademark and copyright prosecution, licensing and enforcement. Ms. Craft consults with clients in identifying various protectable aspects of the clients’ products, services and concepts, and in developing and managing their intellectual property portfolios. She also resolves trademark, copyright, and domain name disputes, including the resolution of disputes over contested trademarks before the Trademark Trial and Appeal Board and enforcing clients’ intellectual property rights on the Internet.

In addition to her prosecution practice, Ms. Craft drafts and negotiates a variety of agreements in the intellectual property and entertainment fields such as assignments, licenses, rights of publicity agreements, non-disclosure agreements, personal management agreements and work for hire agreements, including recording, publishing and production agreements.

Prior to joining the firm, Ms. Craft served as Associate General Counsel for Agassi Enterprises and Alliance Sports Management, where she negotiated and drafted licensing and endorsement agreements, management agreements, and player tournament agreements for NBA and ATP players and IRL drivers. She was also Corporate Counsel for Sunbelt Communications, where she handled all corporate and intellectual property matters for several NBC and FOX affiliates throughout the United States.

Prominent Assignments

Launch of New Product Lines — Assisting clients with launch of new product lines by drafting non-disclosure agreements for potential business partners, work for hire agreements for contractors, terms of use and privacy policies for websites, sweepstakes and contest rules, branding of new product lines domestically and internationally, reviewing marketing materials to ensure proper use of their intellectual property, and enforcing the clients’ intellectual property rights against others.

Securing, Enforcing and Licensing IP — Assisting various companies, including, casino, nightclub, restaurant and bar owners and operators, and real estate developers and management companies in clearing title for property names, securing the rights associated with the names, licensing their intellectual property to others, and enforcing their rights against unauthorized users.

Licensing Entertainment Rights — Assisting production companies and artists in the licensing and distribution of their rights in live and recorded musical and dance performances, television shows, and sporting and entertainment events by drafting production agreements, talent agreements, and rights of publicity and location releases, securing rights to perform music and other recordings at events, and registering the trademarks and copyrights embodied in the performances, shows and events.

Endorsement and Sponsorship Agreements — Assisting talent and entertainment and sport companies with licensing their publicity rights and intellectual property to others for merchandising, endorsement and sponsorship purposes and offering private label products and services.

Clearing Title for Creative Works — Assisting authors and other artists in clearing title for books and other creative works.

Registration of Trademarks in Foreign Jurisdictions — Working with a network of foreign counsel to register trademarks in the European Union, Canada, Mexico, Macau, Brazil, Argentina, Chile, Uruguay, South Africa, Russia, China, Hong Kong, Thailand, Japan, South Korea, Singapore, United Arab Emirates, New Zealand, Australia, Belize and elsewhere.

Representative Clients: Kardashian and Jenner family, Sylvester Stallone, Ultimate Fighting Championship, Shaquille O’Neal, Shane Victorino, Alex Rodriguez, Amar’e Stoudemire, Lamar Odom, Matt Barnes, Kyrie Irving, Jason Kidd, Gilbert Arenas, Chris Webber, George Lopez, Trisha Yearwood, Gold & Silver Pawn Shop, and others

Professional Involvement

  • American Bar Association’s Intellectual Property and Entertainment Sections, Member
  • State Bar of Nevada’s Entertainment Law, and Technology and Intellectual Property Sections, Member
  • Clark County Bar Association, Member
  • American Intellectual Property Law Association (AIPLA), Member
  • International Trademark Association (INTA), Member
  • The Andre Agassi Charitable Foundation, Volunteer

Publications/Presentations

  • Author, “Trademark Food Fight: Did In-N-Out Burger Abandon the Triple Triple?” IP WatchDog, October 5, 2017
  • Author, "Best Practices for Coordinating with Customs," Nevada Lawyer Magazine, August 2017
  • Co-Presenter, “IP News You Can Use: Case Trends and Day-to-Day Practical Advice,” Association of Corporate Counsel, Nevada Chapter, August 17, 2017
  • Author, “Stopping Infringement Before It Happens,” Best Lawyers Summer Business Edition Magazine, June, 2017
  • Author, “Why High Court Is Right About Offensive Trademarks,” Law360.com, June 28, 2017 
  • Speaker, “Confronting Counterfeit Goods: Best Practices for Getting Results from the U.S. International Trade Commission, U.S. Customs, Local Police and Other U.S. Law Enforcement Agencies,” International Trademark Association (INTA) Annual Meeting, May 20–24, 2017 
  • Author, "Right of Publicity Laws: Nevada," originally published by Practical Law, 2014
  • Author, "Trademark Laws: Nevada," originally published by Practical Law, 2014
  • Author, “Protecting IP Must Pair with any Sports Organization's Branding,” Sports Business Journal, 2012
  • Author, “Covering the Bases in Licensing Agreements,” Communique Magazine, 2011
  • Author, “How leagues, licensees can guard against gray market intrusion,” Sports Business Journal, 2010
  • Author, “Properties, Licensees Must Cover All Bases in License Agreement,” Sports Business Journal, 2010
  • Author, “Setting the Record Straight,” Nevada Lawyer Magazine, 2009
  • Author, “You Don’t Have to be Intellectual to Understand Intellectual Property: An Introduction to Five Basic IP Principles,” Nevada Lawyer Magazine, 2006
  • Ms. Craft also frequently speaks at in-house seminars for her clients’ attorneys and business executives.
  • EMAIL
  • |
  • PRINT

Acknowledgements

  • Nationally Ranked for Most Trademark Filings -- Ranked several years in a row in the past for the most federal trademark applications filed with the United States Patent and Trademark Office.
  • Best Lawyers of America — Recognized as a “Best Lawyer” in 2013 - 2017 for Trademark Law, Las Vegas.
  • Nevada Business Magazine as a Legal Elite — Selected by her peers as one of the top attorneys in Nevada. Ms. Craft is among only 1% of Nevada attorneys to be named as such in 2010 – 2015.
  • Vegas INC: Top Lawyer — Recognized in Vegas INC as a Top Lawyer.
  • Mountain States Super Lawyers — Selected as a Super Lawyer in 2014 - 2015 and named Rising Star in 2008 - 2011 by Super Lawyers magazine. Selections were also based on peer reviews and only a select few of Nevada attorneys are named each year.
  • In Business Las Vegas — Named by In Business Las Vegas as one of the top "40 Under 40" business leaders in Southern Nevada in 2010. Criteria for being selected included community service, entrepreneurial spirit and impact on their respective industries. The honorees were selected from various industries, not exclusive of just the legal field.
  • "Star Lawyer" in Nevada by Benchmark — Selected in 2009 as 1 of only 6 "Star Lawyers" in Nevada by Benchmark. Selections were based on consistent positive feedback and recommendations by both clients and peers.
  • AV/Preeminent Attorney® as rated by Martindale-Hubbell®